Thursday, 15 December 2016

Mumbai Indians collaborate with Diesel for off-field merchandise

Indian Premier League Franchise Mumbai Indians has collaborated with the pioneer of denims, Diesel to launch off-field merchandise for the truly global cricket fans.

This is for the first such global partnership between an IPL team and a globally admired brand. The two iconic brands have come together to create an exclusive range of off-field merchandise consisting of denims, polos, t-shirts, jackets, sweatshirts, shirts and accessories such as suspenders and caps.

The limited edition Diesel-Mumbai Indians collection was officially launched today by Mrs. Nita Ambani, Owner, Mumbai Indians, Mr. Renzo Rosso, Founder, Diesel along with Mumbai Indians Captain Rohit Sharma in Mumbai.

Mrs. Nita Ambani termed the partnership with Diesel as a 'mark of the growing global stature of the brand Mumbai Indians' - the winner of two IPL championship and two Champions League T20.

"It's a momentous step for Mumbai Indians to be recognized as the most preferred global brand partner, becoming the first sports team from India to have such a partnership with global reach to cater to our growing global fans. The stylish cricket collection truly reflects the dynamism and innovative spirit of the Mumbai Indians, said Mrs Nita Ambani.

"Mumbai Indians with its strong brand values and both on and off field performance has won hearts of millions of patrons" in India and world over. We are very excited to present the 'MI Collector's Edition' to the cricket fans."

Renzo Rosso, Founder, Diesel said, "Diesel and Mumbai Indians are two iconic brands, similar in spirit, with global resonance, and we are teaming up around a shared dream of pride, passion and bravery. We want to make this collaboration unique, fueled with innovation and modernity."

Diesel has globally forged strong ties with Sports which has great synergies with its DNA based on passion, bravery and adventure. The brand was recently announced as the official style partner of another iconic club in the world of sport, the legendary Italian football club AC Milan.

The limited edition collection is launched exclusively for the Indian market and will be available from Thursday at Diesel stores in India and on its portal.

For the global market, the collection will be available at select Diesel stores across major cricketing nations such as England, Australia and South Africa from December 15.


Post a Comment